We all know that Facebook (META) can be quite a confusing platform sometimes. In this article, we'll look at Campaign Objectives at the...

You’ve probably heard of the so-called "Conversion Attribution Window." In short, an attribution window (or conversion window) is a...

Tracking the effectiveness of digital ads is crucial for making informed decisions, not just to optimize ad campaigns but also for...

As you may already know, META continuously makes changes and adds new features to its platform. On August 14, 2024, they announced the...